Hey Evie and the text team,
As we set the layout before that our print-out version is going to be like a book, each page is about 20cm*20cm, print out from a4 format and print in both sides. As our time is limited and also our money, I foresee the following problems :
1. To print out both side of the paper, we need the spacial think paper, which is expensive.
2. To print out both side of the paper, if we do it by ourselves(home-made graphic studio style)
that will cause confusion when we print 2thside, as the printer we will use is the normal one,
which means the boundary between left and right sides are not the same, and we then have to calculate and re-save everything over...!
3. To do it like a real booklet, the cost of book binding is EXPENSIVE! and we got to find the right place that means TIME!
From my experience, I will suggest we use my A3 printer, give me each of u a few quid if u like , and print out only one side, make it neat and clean and we can have any size we want within A3 space.
My question!!??: Do we really need to print this out? if we do how we gonna hand in to Susan?
Anyway I am fine with either way, just want a clarity so I could use the right graphic software, as we don't need indesign for non-publish thing. Sorry if I think to much, my head thinks in visual!
Kitty
Sunday, 10 May 2009
Saturday, 9 May 2009
Kitty: Problem occur on VALUE Chapter!!!!
Good Evening Edit team,Could u please sort this out for me:
in Value chapter, sounds like we just copy and paste from
the body shop web, here is the original in our word file-
Our value
We believe there is only one way to beautiful, nature’s way. We’ve believed this for years and still do. We constantly seek out wonderful natural ingredients from all four corners of the globe, and we bring you products bursting with effectiveness to enhance your natural beauty. Whilst we’re doing this we always strive to protect this beautiful planet and the people who depend on it. We don’t do it this way because it’s fashionable. We do it because, to us, it’s the only way.
The Soul of Beauty-
To us, beauty is a feeling, a natural way of being, where character, self-esteem and humor are freely expressed and celebrated. That’s the soul of beauty. It’s not just about looking beautiful. It’s about exuding a vibrant attitude to life.
Our commitment to seeking and sustaining natural materials and ingredients, and using all our planet’s resources wisely, guides our approach to business. We set challenging environmental targets, which we detail in our bi-annual Values Reports. We were one of the first to make a stand against animal testing in the cosmetics industry, and through The Body Shop Foundation, we continue to fund organizations campaigning to end the needless suffering of animals.
The Community of People. People are at the heart and soul of our business. We strive to treat all people in a fair and open fashion, to respect and value their integrity. We’ve never been afraid to champion the vulnerable and the disadvantaged, and we continue to campaign for social justice and human rights. We take enormous pride in our Community Trade program, not just because we were the first to bring fair trade to our industry, but because of the real difference it makes to the lives of the farmers, producers and their communities.
I personally think it is way too long and repeat itself over and over, not get to the point.
I have tried to fix it, this is my version of Value chapter:
Nature
Nature’s way of beauty: Natural ingredient and harmful process
Good Attitude
Beauty is the attitude, not only the look
Community
Community of people in the business
Please get back to me. Tell me what do you think and your suggestion ASAP so I can finish the chapter..
Thanks a lot
Kitty
in Value chapter, sounds like we just copy and paste from
the body shop web, here is the original in our word file-
Our value
We believe there is only one way to beautiful, nature’s way. We’ve believed this for years and still do. We constantly seek out wonderful natural ingredients from all four corners of the globe, and we bring you products bursting with effectiveness to enhance your natural beauty. Whilst we’re doing this we always strive to protect this beautiful planet and the people who depend on it. We don’t do it this way because it’s fashionable. We do it because, to us, it’s the only way.
The Soul of Beauty-
To us, beauty is a feeling, a natural way of being, where character, self-esteem and humor are freely expressed and celebrated. That’s the soul of beauty. It’s not just about looking beautiful. It’s about exuding a vibrant attitude to life.
Our commitment to seeking and sustaining natural materials and ingredients, and using all our planet’s resources wisely, guides our approach to business. We set challenging environmental targets, which we detail in our bi-annual Values Reports. We were one of the first to make a stand against animal testing in the cosmetics industry, and through The Body Shop Foundation, we continue to fund organizations campaigning to end the needless suffering of animals.
The Community of People. People are at the heart and soul of our business. We strive to treat all people in a fair and open fashion, to respect and value their integrity. We’ve never been afraid to champion the vulnerable and the disadvantaged, and we continue to campaign for social justice and human rights. We take enormous pride in our Community Trade program, not just because we were the first to bring fair trade to our industry, but because of the real difference it makes to the lives of the farmers, producers and their communities.
I personally think it is way too long and repeat itself over and over, not get to the point.
I have tried to fix it, this is my version of Value chapter:
Nature
Nature’s way of beauty: Natural ingredient and harmful process
Good Attitude
Beauty is the attitude, not only the look
Community
Community of people in the business
Please get back to me. Tell me what do you think and your suggestion ASAP so I can finish the chapter..
Thanks a lot
Kitty
Tuesday, 5 May 2009
Thursday, 30 April 2009
Kitty-final Bisiness Strategy
Business Strategy
Competitive advantage
The body shop has held the advantage over rivals on social wise. For many years, its campaigns about human right issue and protection for animal and environment have become as famous as its product. The customer get involve with the brand by sharing the believe which is not only the quality of natural product they buy, but the believe and philosophy as well.
Cost Advantage
The body shop has been supporting community-based enterprises. It aims to help build livelihoods and introduce educational and health benefits to many suppliers and their communities, also to explore trade-based approaches by supporting sustainable development through sourcing ingredients and accessories from socially and economically-marginalised producer communities.
The benefit from this social-sustainability building is The body shop could have plenty of exotic raw materials in lower average cost and also lower labour cost.
Moreover, The Body Shop has another strategy to cut the cost of packaging, which is offering its customers a refill service. But fewer than 1% of customers globally brought their bottles back. Instead, The Body Shop is turning its attention to producing recycled packaging, even though there is energy cost during the process,
the overall benefits are still positive.
Market dominance
The Body Shop has achieved the market dominance through 2 factors, the internal growth and acquisition:
Internal growth
All of the body shop’s staffs believe in the ethical idea behind the brand, which help holding the whole organization together. However, The Body Shop’s employees are encouraged to speak out on issues that concern them. This process of staff consultation enables the Body Shop to survey and test its mission statement against its company performance, as well as identify employee needs and future company initiatives
Acquisition
Since The body shop has been taken over by L’Oreal, there has been more opportunity for the brand growing more quickly and widely. However, the brand has won the fight to convince customers the brand’s standards have remained the same by an announcement that L’Oreal has not tested finished products on animals.
Jean-Paul Agon, Chief Executive of L’oreal, was quick to dismiss any idea of not being as dedicated to the cause as their new venture, Body Shop, stating: "The big ambition in terms of animal testing is to make animal testing disappear completely forever in the beauty industry" *(*Financial Times interview)
Citing the way around animal testing as researching alternative ways of testing the chemical ingredients, L'Oreal are at present looking into a technique to use artificially produced human skin and have stated that they will continue to "invest like crazy on alternative methods in the future".
New product development
To keep ahead of rivals, The body shop fights back by investing in new product development, store design and marketing approach. Body Shop is launching new product aimed at a variety of categories, new series of body product, for example, the body butter, which have been launched since 2008, has been a big hit in the market. The body shop “ new design” has been implemented on the appearance of the stores, the changes gave more contemporary look, flexibility that help promoting products more effectively, the idea minimum the cost by recycling old shop’s furniture. Moreover, in order to get closer to targets, the direct sales arm called the body shop at home has been launched. Lastly, to keep customer’s loyalty, “Love your body” customer card has been promoting since 2004.
Expanding
After L'Oreal taking over, The Body shop has still, been focusing on maintaining the brand’s core competency, also looking for more global expanse.
There are plans to develop the Body Shop brand in countries such as Brazil, Argentina and China, which are fast growing environment consumer market.
.
The Chinese cosmetic and toiletry sectors has recorded sales growth into double figures. This gives China one of the largest industry growth rates in the world and has helped secure a position as a world-wide hub for the cosmetics industry.
Likewise the Brazilian beauty market looks set to become the world's third largest beauty market by 2007. And in Latin America as a whole, like-for-like sales growth came in at 16.2 per cent to reach €481m in the first 6 months of this year
Having recently launched in India, L'Oreal is hoping that the Body Shop brand will more than double in size in the coming years, estimating that the number of stores will rise from 2,000 to 5,000 in over 100 countries. .*
(*http://www.cosmeticsdesign-europe.com/Financial/L-Oreal-announce-Body-Shop-expansion-into-international-markets)
The company also concerns the proposal to have more store in South and North Asia and Eastern Europe.
Competitive advantage
The body shop has held the advantage over rivals on social wise. For many years, its campaigns about human right issue and protection for animal and environment have become as famous as its product. The customer get involve with the brand by sharing the believe which is not only the quality of natural product they buy, but the believe and philosophy as well.
Cost Advantage
The body shop has been supporting community-based enterprises. It aims to help build livelihoods and introduce educational and health benefits to many suppliers and their communities, also to explore trade-based approaches by supporting sustainable development through sourcing ingredients and accessories from socially and economically-marginalised producer communities.
The benefit from this social-sustainability building is The body shop could have plenty of exotic raw materials in lower average cost and also lower labour cost.
Moreover, The Body Shop has another strategy to cut the cost of packaging, which is offering its customers a refill service. But fewer than 1% of customers globally brought their bottles back. Instead, The Body Shop is turning its attention to producing recycled packaging, even though there is energy cost during the process,
the overall benefits are still positive.
Market dominance
The Body Shop has achieved the market dominance through 2 factors, the internal growth and acquisition:
Internal growth
All of the body shop’s staffs believe in the ethical idea behind the brand, which help holding the whole organization together. However, The Body Shop’s employees are encouraged to speak out on issues that concern them. This process of staff consultation enables the Body Shop to survey and test its mission statement against its company performance, as well as identify employee needs and future company initiatives
Acquisition
Since The body shop has been taken over by L’Oreal, there has been more opportunity for the brand growing more quickly and widely. However, the brand has won the fight to convince customers the brand’s standards have remained the same by an announcement that L’Oreal has not tested finished products on animals.
Jean-Paul Agon, Chief Executive of L’oreal, was quick to dismiss any idea of not being as dedicated to the cause as their new venture, Body Shop, stating: "The big ambition in terms of animal testing is to make animal testing disappear completely forever in the beauty industry" *(*Financial Times interview)
Citing the way around animal testing as researching alternative ways of testing the chemical ingredients, L'Oreal are at present looking into a technique to use artificially produced human skin and have stated that they will continue to "invest like crazy on alternative methods in the future".
New product development
To keep ahead of rivals, The body shop fights back by investing in new product development, store design and marketing approach. Body Shop is launching new product aimed at a variety of categories, new series of body product, for example, the body butter, which have been launched since 2008, has been a big hit in the market. The body shop “ new design” has been implemented on the appearance of the stores, the changes gave more contemporary look, flexibility that help promoting products more effectively, the idea minimum the cost by recycling old shop’s furniture. Moreover, in order to get closer to targets, the direct sales arm called the body shop at home has been launched. Lastly, to keep customer’s loyalty, “Love your body” customer card has been promoting since 2004.
Expanding
After L'Oreal taking over, The Body shop has still, been focusing on maintaining the brand’s core competency, also looking for more global expanse.
There are plans to develop the Body Shop brand in countries such as Brazil, Argentina and China, which are fast growing environment consumer market.
.
The Chinese cosmetic and toiletry sectors has recorded sales growth into double figures. This gives China one of the largest industry growth rates in the world and has helped secure a position as a world-wide hub for the cosmetics industry.
Likewise the Brazilian beauty market looks set to become the world's third largest beauty market by 2007. And in Latin America as a whole, like-for-like sales growth came in at 16.2 per cent to reach €481m in the first 6 months of this year
Having recently launched in India, L'Oreal is hoping that the Body Shop brand will more than double in size in the coming years, estimating that the number of stores will rise from 2,000 to 5,000 in over 100 countries. .*
(*http://www.cosmeticsdesign-europe.com/Financial/L-Oreal-announce-Body-Shop-expansion-into-international-markets)
The company also concerns the proposal to have more store in South and North Asia and Eastern Europe.
Kitty-final Culture and Structure
Culture and Structure
The Body Shop culture has been formed through the value and beliefs of its founder, Anita Roddick, who has been develop a unique idea that business is primarily about human relationships. Inspired by her original believe, The body shop celebrates the notion of being in business to make a contribution, rather than just to accumulate wealth by replacing the idea of “work work work” with “work, live, love and learn”*
Its culture is rather feminine with its predilection for networks, care for the environment, natural growth and combining work and family.
The organization manages within a person culture, the company believes in each individual and has managed to stay independent. The employees are crucial to the success of the business as they represents the face of the company, they are encouraged to speak out the issue that concerned them, both work wise and environmental wise. The regions and store managers have been required to report back to HQ monthly on their issues and turnover in order to reduce difficulties and create good working environment equally. The staffs share the same believe and take pride to be a part of a company, around the world, employees take part in volunteering programme help making a better society.
The company has been investing in social sustainability campaign for years, there are numbers of foundations which aim to give the profits back to employee and the resource land.
Although The Body Shop has been taken over, it has not been folded into one of L’Oreal’s four business divisions. It is a separate business unit and still staying independent.
Even though The body shop has spread its business all over the world by its franchisees, The structure is not very formal and it allows its franchisees some flexibility in how business is conducted as long as they do not go against their company culture.
*The Body Shop Value report 2005, 2007
(.*Technique implementation and the problem of culture
by Mark Lee Inman
01 May 2001 http://www.accaglobal.com/students/publications/student_accountant/archive/2001/16/44019, )
*http://www.findfreecollegeessays.com/show_essay/22879.html
The Body Shop culture has been formed through the value and beliefs of its founder, Anita Roddick, who has been develop a unique idea that business is primarily about human relationships. Inspired by her original believe, The body shop celebrates the notion of being in business to make a contribution, rather than just to accumulate wealth by replacing the idea of “work work work” with “work, live, love and learn”*
Its culture is rather feminine with its predilection for networks, care for the environment, natural growth and combining work and family.
The organization manages within a person culture, the company believes in each individual and has managed to stay independent. The employees are crucial to the success of the business as they represents the face of the company, they are encouraged to speak out the issue that concerned them, both work wise and environmental wise. The regions and store managers have been required to report back to HQ monthly on their issues and turnover in order to reduce difficulties and create good working environment equally. The staffs share the same believe and take pride to be a part of a company, around the world, employees take part in volunteering programme help making a better society.
The company has been investing in social sustainability campaign for years, there are numbers of foundations which aim to give the profits back to employee and the resource land.
Although The Body Shop has been taken over, it has not been folded into one of L’Oreal’s four business divisions. It is a separate business unit and still staying independent.
Even though The body shop has spread its business all over the world by its franchisees, The structure is not very formal and it allows its franchisees some flexibility in how business is conducted as long as they do not go against their company culture.
*The Body Shop Value report 2005, 2007
(.*Technique implementation and the problem of culture
by Mark Lee Inman
01 May 2001 http://www.accaglobal.com/students/publications/student_accountant/archive/2001/16/44019, )
*http://www.findfreecollegeessays.com/show_essay/22879.html
Kitty Mission statement
Mission Statement
- To dedicate our business to the pursuit of social and environmental change
- To creatively balance the financial and human needs of our stakeholders: employees, franchisees, customers, suppliers and shareholders
- To courageously ensure that our business is ecologically sustainable: meeting the needs of the present without compromising the future
- To meaningfully contribute to local, national and international communities in which we trade, by adopting a code of conduct which ensures care, honesty, fairness and respect
- To passionately campaign for the protection of the environment, human and civil rights, and against animal testing within the cosmetics and toiletries industry
- To tirelessly work to narrow the gap between principle and practice, whilst making fun, passion and care part of our daily lives
Kitty- final key personnel
The Body shop Key Personnel
Cathie Cornish, The Body Shop at Home Consultant
Harry Hughes, Watersmead warehouse/Employee Representative, UK CRC and European Works Council
Steve Jennings, Global Advisor Livelihoods, Oxfam GB
Jean Paul Agon, CEO, L'Oreal
Alastair Kerr, Regional Director, The Body Shop UK/ROI
Suzy Santoso, Head Franchisee, The Body Shop Indonesia
John Sauven, Campaign Director, Greenpeace UK
Michelle Thew, Chief Executive, British Union for the Abolition of Vivisection
Sophi Tranchell, MD, Divine Chocolate Limited
Gordon Roddick, Co-Founder of The Body Shop
Cathie Cornish, The Body Shop at Home Consultant
Harry Hughes, Watersmead warehouse/Employee Representative, UK CRC and European Works Council
Steve Jennings, Global Advisor Livelihoods, Oxfam GB
Jean Paul Agon, CEO, L'Oreal
Alastair Kerr, Regional Director, The Body Shop UK/ROI
Suzy Santoso, Head Franchisee, The Body Shop Indonesia
John Sauven, Campaign Director, Greenpeace UK
Michelle Thew, Chief Executive, British Union for the Abolition of Vivisection
Sophi Tranchell, MD, Divine Chocolate Limited
Gordon Roddick, Co-Founder of The Body Shop
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