change in product after L'Oreal

 After its purchase by L’Oreal, the Body shop’s principal marketing strategy was to support the environmentally friendly nature of the products. Their first marketing action was in the launch of a new line called Wellbeing, a line that declares how natural active ingredients act on emotions, where all the bottles are from 100% post consumer recycled materials (PCR). Within 12 months they managed to convert all PET bottles to 100% PCR.