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our campaigns
We’ve always seen ourselves as a lot more than just a beauty company. For years we’ve campaigned against injustices, stood up for the vulnerable and spoken out for those without a voice of their own. This is the place to find out how we stand up for others, and how you can do it too.
our charity we believe in sharing our profits. As Anita once said,

“the business of business should not just be about money, it should be about responsibility. It should be about public good, not private greed.“
This is the place to find out how our charity, The Body Shop Foundation, makes a difference


The Body Shop International plc is a global manufacturer and retailer of naturally inspired, ethically produced beauty and cosmetics products. Founded in the UK in 1976 by Dame Anita Roddick, we now have over 2,400 stores in 61 countries, with a range of over 1,200 products.
against animal testingEvery one of our products is animal cruelty free and vegetarian. In fact we were the first international cosmetics brand to be recognized under the Humane Cosmetics Standard for our Against Animal Testing policy.
for trading fairlyWe believe in fair trade to such an extent, that over 20 years ago we set up our own fair trade programme, called Community Trade. We believe this level of commitment to trading fairly is unique in the cosmetics industry. Community Trade now works with over 30 suppliers in more than 20 countries, providing over 25,000 people across the globe with essential income to build their futures. Most of our products contain Community Trade ingredients.
our five core valuesThe Body Shop is a leader in promoting greater corporate transparency, and we have been a force for positive social and environmental change through our campaigns around our five core Values: Support Community Trade, Defend Human Rights, Against Animal Testing, Activate Self-Esteem, and Protect Our Planet.
our charitable foundationWe also have our own charity, The Body Shop Foundation. Launched in 1990 (registered charity no. 802757) we give financial support to pioneering, frontline organisations that otherwise have little hope of conventional funding. The Foundation's focus is to assist those working to achieve progress in the areas of human and civil rights, environmental and animal protection.

Our value
We believe there is only one way to beautiful, nature’s way. We’ve believed this for years and still do. We constantly seek out wonderful natural ingredients from all four corners of the globe, and we bring you products bursting with effectiveness to enhance your natural beauty. Whilst we’re doing this we always strive to protect this beautiful planet and the people who depend on it. We don’t do it this way because it’s fashionable. We do it because, to us, it’s the only way.
The Soul of Beauty
To us, beauty is a feeling, a natural way of being, where character, self-esteem and humour are freely expressed and celebrated. That’s the soul of beauty. It’s not just about looking beautiful. It’s about exuding a vibrant attitude to life.
Our Incredible
Our commitment to seeking and sustaining natural materials and ingredients, and using all our planet’s resources wisely, guides our approach to business. We set challenging environmental targets, which we detail in our bi-annual Values Reports. We were one of the first to make a stand against animal testing in the cosmetics industry, and through The Body Shop Foundation, we continue to fund organisations campaigning to end the needless suffering of animals.
The Community of People
People are at the heart and soul of our business. We strive to treat all people in a fair and open fashion, to respect and value their integrity. We’ve never been afraid to champion the vulnerable and the disadvantaged, and we continue to campaign for social justice and human rights. We take enormous pride in our Community Trade programme, not just because we were the first to bring fair trade to our industry, but because of the real difference it makes to the lives of the farmers, producers and their communities.




Our Campaigns
Why do we campaign? With over 2,400 stores in more than 60 countries, and thousands of women across the globe inviting us into their homes with a The Body Shop at Home™ party, we reach millions of women across diverse communities and cultures. It's a privilege, and a unique opportunity to tackle issues that are important to them, and make a real difference.
It’s more than 20 years since Anita first used the window of The Body Shop® store windows to campaign to ‘Save the Whale’, our first major campaign. Our experience in campaigning, and the support and action of our customers, means we have become effective and respected for tackling social and environmental issues. Together we have campaigned for, and won, a UK-wide ban against animal testing on cosmetic products and ingredients and presented the European Union with the largest petition in history against animal testing. We were also the first retailer to speak out on self-esteem issues, with our 1997 campaign that ran the now famous headline: "There are 3 billion women who don't look like supermodels. And only 8 who do".
A company founded by a woman, for women, and mainly run by women, it goes without saying that we choose which issues to tackle by listening to women. Our campaigns voice the concerns of NGOs, communities, franchisees, employees, and our customers. They are often issues that aren't easy to talk about and for which there are no easy solutions. But we know that they are issues that are important to you, and our commitment to pursuing real change in these areas grows stronger each year.
Today our campaigns focus on two of the greatest challenges of our time.
Stop Violence in the Home is our international campaign against domestic violence. Around the world 1 in 3 women* is affected by this issue.
HIV and AIDS Last year over 2.5 million people were newly infected with HIV. Nearly half were aged between 15 and 24. As part of our ongoing commitment to HIV and AIDS awareness, we've teamed up with MTV to launch the 'Stop HIV: Get Lippy' campaign in 2008.
General Assembly. In-Depth Study on All Forms of Violence against Women: Report of the Secretary General, 2006. A/61/122/Add.1. 6 July 2006.


Campaign history
In 1985, in our first year as a public company, The Body Shop sponsor posters for Greenpeace. A year later, we created an Environmental Projects Department of our own, while our first major window campaign is "Save the Whale" with Greenpeace, in 1986.
In 1990 we establish The Body Shop Foundation, a charity to fund human rights and environmental protection groups.
The publication The Big Issue, which began as a The Body Shop Foundation project to help homeless people, is launched in 1991. By 1998 its success sees The Body Shop Foundation part-funding the launch of The Big Issue in Los Angeles.
The New Academy of Business is established in 1995, as an initiative by our founder, the late Dame Anita Roddick. This innovative management degree, addressing social, environmental and moral issues, is run at The University of Bath, in England.
In 1993 we launch a high-profile international campaign to raise awareness of the plight of the Ogoni people and their leader Ken Saro-Wiwa, who were being persecuted for protesting against Shell oil company and the Nigerian dictatorship over exploitation in their homeland.
Campaign successes include the Against Animal Testing campaign. The campaign leads to a UK-wide ban on animal testing of cosmetic products and ingredients in November 1998, and led to the then largest ever petition at the time (four million signatures) being delivered to the European Commission in 1996.
In 1995 and 1997 The Body Shop Values Reports were recognised as trailblazing by United Nations Environmental Programme and Sustainability and ranked highest in their review of International Corporate Environmental Reports.
To celebrate the 50th Anniversary of the Universal Declaration of Human Rights in 1998, we launch a worldwide campaign in partnership with Amnesty International to highlight the plight of human rights defenders around the world, encouraging customers to 'Make Your Mark' for human rights. This successful campaign saw three million people sign up.
During 2002, we run a global campaign with Greenpeace International on promoting renewable energy, which culminates in the presentation of over six million customer signatures at the World Summit for Sustainable Development in Johannesburg. We further our commitment to environmental sustainability through investment in renewable energy, funding energy efficiency projects in the developing world, and incorporating post-consumer recyclate into our packaging.
During 2003 we launch a global campaign to help Stop Violence In The Home. This builds on almost a decade of campaigning on the issue in a number of markets, including Canada, the USA, and West Malaysia. The campaign aims to highlight the issue, raise money to support the work of groups helping victims of violence, and ensure that customers and employees are provided with information on sources of advice and help.
In 2004 we are the first global retailer to join the Board of the Roundtable for Sustainable Palm Oil, working with NGOs and plantations to protect tropical rainforests and improve the human rights of workers and indigenous people.
In 2005 we join The Campaign for Safe Cosmetics and are commended by Greenpeace and the Breastcancer Fund for its responsible chemicals policy.
In 2006, as part of the ongoing Stop Violence in the Home, we create a partnership with UNICEF and the United Nations Secretary-General’s Study on Violence Against Children, to conduct a ground breaking study into the effects of domestic violence on children.
In 2007 we join forces with MTV and together launch the HIV/AIDS campaign, Spray to Change Attitudes. Over £430,000 was raised through sales of the special edition Rougeberry fragrance. The money raised went to the Staying Alive Foundation, a charity who fund grass roots organizations, raising awareness and educating young and at-risk groups about HIV and AIDS.
In 2008 we launched our latest joint campaign with MTV, our Get Lippy: Prevent HIV campaign, as well as our latest Stop Violence In The Home campaign, Break the Silence on Domestic Violence, encouraging women to talk to a friend, as well as raising vital funds.